What is loyalty? Really?

Why do we feel loyal to any particular brand? Company? Job?

Okay, granted, some jobs are pretty great. But others are mediocre at best.

But we get comfortable. We like our boss. Our coworkers. We’ve managed to obtain certain benefits because of these things.

And, of course, believing in the product goes a long way. If we don’t personally enjoy the product, there is less loyalty.

I have had an iPhone since the original. I like it. It’s intuitive. It has some features I’ve never used, but it integrates adequately with the technology I have at home, and even though I haven’t really been impressed with Apple’s offerings since Steve Jobs passed, I’ve yet to seriously consider switching to another smartphone.

Good experiences create loyalty. Toyota makes a damned fine auto. Wendy’s has the best burger and fries (fight me). Pepsi tastes better than Coca-Cola, yet the latter pairs better with authentic tacos. The Apple Grande that Taco John offers (albeit seasonally) is fucking incredible.

Sometimes loyalty is easily lost as well. There is a sign posted at the place I’ve purchased tires for years that states it only takes a bad experience to lose years of loyalty (something to that effect, anyway), and encourages customers to engage management if they’re ever disappointed.

Jobs are a little different though. When you find a job you like, even if there’s little to no advancement opportunity, you tend to stay loyal. Especially if you like your boss, most of your coworkers, and have a set schedule that suits you and your life well.

So, when a new opportunity arises, how do you know when to jump?

I have in the past. I’ve been burned. And I’ve been welcomed back to previous jobs with open arms—perhaps further reinforcing the loyalty, in spite of the lack of opportunity.

After all, how many times can one rely on good standing and favors, when you continue to jump at new opportunities?

Perhaps my loyalty is misplaced. In this economic climate, it truly is a buyer’s market. What better time to seek personal development and growth?