I read the article about the "forever" stamp back in April. It made me think to myself that it was a brilliant idea.

I mean, think about it. You buy a roll of stamps. In this day and age of Internet Banking and email, it's possible you use a couple dozen of them before they hike up the rates and you need to buy a sheet of two-cent stamps.

Along comes the "forever" stamp. The stamps you buy today are the first class rate. If you lose the roll under the couch cushions or discover them in the attic in fifteen years when it costs seventy-three cents to mail a letter... you're covered!

No messing with the low denomination stamps anymore, ever!

But, there's a caveat. If you buy a forty-one cent stamp that doesn't have the magic word "forever" on it, it's worth just that. Forty-one cents.

So, in order to take advantage of not using penny stamps, you have to buy the "forever" stamps. Even with the cool ones with actors, historic figures, breast cancer awareness, comic book characters, or even the US flag... you have to buy the Liberty Bell "forever" stamps to take advantage of the "forever" rate.

I'm not saying buying one kind of stamp is a bad thing, but why offer all of these different kinds if they aren't going to enjoy the same "forever" status? Wasn't the brainchild of this idea thinking about keeping the lines down for penny stamps? Maybe thinking about getting rid of penny stamps... or at least printing less?

Have they gained anything by having only one stamp enjoying "forever" status? What can they be thinking?

What i'm listening to:

Why Can't I Have You?
The Cars
Heartbeat City